We build to the standards we document.

Hand-built or systematically audited themes, a deliberately small plugin stack, and hosting configured for Core Web Vitals from the start rather than tuned afterwards.

• Custom theme development, or audit and rebuild of an existing one
• Block editor setup with reusable patterns your editors can actually use
• Plugin audit — anything not earning its load time comes out
• Editorial training so content updates don't undo the engineering

Typical engagements

Marketing teams and founders already on WordPress

Portals, internal tools, booking systems, and anything with real application logic behind it. Built in Astro, Next.js, React, Node.js, Python, or PHP, with the architecture written down before implementation starts.

• Technical specification and architecture document up front
• API design and integration with your existing systems
• Automated test coverage so the application stays stable as it grows
• Documentation your team can work from without calling us

Typical engagements

Founders and CTOs who need real application logic

Rankings are constrained by architecture before they're constrained by content. Broken canonicals, an unreadable crawl path, or JavaScript-dependent content that never gets indexed will cap you regardless of how good the writing is.

• Full technical audit: crawlability, indexation, canonicalisation, redirect chains, structured data, Core Web Vitals
• Log file analysis — what crawlers actually did, not what Search Console summarises
• Structured data (JSON-LD) for the content types relevant to your business
• Site migrations with redirect mapping and pre-launch validation
• International SEO — hreflang, regional targeting, and the reciprocity rules people miss

Typical engagements

Growth teams whose rankings have plateaued

A growing share of search now ends in an answer rather than a click. We'll be plain about the state of this: less is documented here than in traditional SEO, and anyone promising guaranteed AI visibility is selling something they can't deliver.

• Content structure for extraction: self-contained answers, clear headings, factual density near the top
• Entity and authority clarity — unambiguous signals about what your organisation is and what it's credible on
• Structured data selected for citation value rather than completeness
• llms.txt implementation where it's supported, with honest framing of its current status

Typical engagements

Teams that need visibility in AI answers, not just search results

Technical content written by people who understand the subject. Most content on this subject is a rewrite of the top three search results; ours comes from implementation, with the measurements included.

• Content strategy grounded in search intent research and gap analysis, not keyword volume alone
• Long-form technical writing on your subject area
• Editing and technical review of your team's existing drafts
• Content architecture — hub structures, internal linking, and topical coverage that holds together

Typical engagements

Teams whose content needs real technical depth

A fast, accessible site that can't be safely updated isn't finished. We set up infrastructure and deployment so releases are boring.

• CI/CD pipelines with automated testing and performance budgets enforced in CI
• Infrastructure-as-code — documented and reproducible, not a snowflake one person understands
• Monitoring and alerting for uptime, performance regressions, and security
• Staging that mirrors production so 'it worked on staging' means something

Typical engagements

Engineering leads who need releases to stop being risky