Build agent-ready architecture for the AI-powered web.

What is the difference between SEO and AEO?

Traditional SEO focuses on how search engines crawl, understand, and index websites and how those signals influence search results. AEO focuses more broadly on how answer systems and AI-powered tools discover, interpret, and use information from websites. The two overlap considerably, so strong technical SEO is often part of a strong AEO foundation.

How do AI systems consume websites differently from search engines?

There is no single retrieval method used by every AI system. Some use dedicated crawlers, some fetch pages in response to user requests, and others rely on search or retrieval systems. We focus on making your information clear, structured, accessible, and machine-readable rather than optimising for one specific system.

Will implementing AEO impact human readers or site design?

No. Enhancing semantic HTML, adding JSON-LD schemas, and exposing `llms.txt` endpoints happens entirely under the hood. These changes can also support accessibility and technical SEO when implemented correctly.

What is the `llms.txt` standard and why is it important?

`llms.txt` is an emerging convention for providing a concise, Markdown-formatted overview of a website and links to selected resources. It can provide a useful machine-readable entry point, but adoption varies across AI systems, so we treat it as one tool within a broader AEO strategy rather than a guarantee of AI visibility.

How do you protect our private or proprietary content from unauthorized AI scraping?

We review robots.txt directives, HTTP response headers, and relevant application routes. Where appropriate, we can control automated access to public resources and restrict access to sensitive routes for identified AI crawlers and services. Robots.txt is treated as an instruction mechanism, not a security boundary.

What is structured data and entity relationship mapping?

Structured data is machine-readable schema markup (such as JSON-LD) that explicitly defines relationships between your organisation, products, services, authors, and documentation. Structured data makes these entity relationships explicit to any AI system, crawler, or answer system consuming your site's information.

Do we need to rebuild our website to support Answer Engine Optimization?

No. Our AEO implementations are non-destructive and layer seamlessly onto your existing stack. Whether you use React, Next.js, Astro, WordPress, or custom backends, we apply schema layers, header configurations, and markdown endpoints without disrupting your existing code or design.