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Email Quality & Compliance Checklist

Audit a delivered email and its sending domain end-to-end. Headers, authentication results, links, rendering, and lifecycle behavior all count.

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Foundations

Message format, headers, MIME, identity, and the envelope.

  • Construct structurally valid email messages adhering to RFC 5322 grammar, strict CRLF line endings, 998-character line limits, and standard header folding rules.

  • Emit mandatory RFC 5322 header fields (From, Date, Message-ID), structured recipient fields, and machine-readable metadata while preventing header duplication.

  • Structure rich email payloads using standardized MIME multipart trees (alternative, related, mixed), paired plain-text fallbacks, and collision-resistant boundary delimiters.

Authentication

SPF, DKIM, DMARC, transport security, and domain trust.

Deliverability

Reputation, list quality, bounces, and inbox placement.

Accessibility

Readable, operable messages for people of all abilities.

Rendering

HTML and CSS that survive real-world email clients.

Privacy

Consent, tracking, data minimisation, and respectful measurement.

  • Understand remote tracking pixel mechanics, Apple Mail Privacy Protection (MPP) proxy caching, GDPR/ePrivacy compliance, and pseudonymized analytics.

  • Maintain immutable cryptographic records of subscriber consent, capturing timestamps, IP addresses, signup URLs, form identifiers, and policy versions for regulatory compliance.

  • Minimize Personally Identifiable Information (PII) transmitted across email bodies and URL parameters, enforcing masking, TLS transport, and ephemeral log retention.

Internationalisation

Unicode, language, direction, and international addresses.

Lifecycle

Subscription, unsubscribe, complaints, retries, and expiry.

Security

Injection, dangerous content, phishing resistance, and secrets.

Automation

Machine-readable actions, calendars, receipts, and agent use.