Technical Solutions

Need someone to implement this?

We build to the standards we document. If your team doesn't have the time or the specialism in-house, we'll do the work, measured against the same public criteria in our library, so you can verify the result independently rather than take our word for it.

Six solutions. Same standard across all of them.

WordPress Development

Hand-built or systematically audited themes, a deliberately small plugin stack, and hosting configured for Core Web Vitals from the start rather than tuned afterwards.

• Custom theme development, or audit and rebuild of an existing one
• Block editor setup with reusable patterns your editors can actually use
• Plugin audit, anything not earning its load time comes out
• Editorial training, so content updates don't undo the engineering

Custom Web Applications

Portals, internal tools, booking systems, and anything with real application logic behind it. Built in Astro, Next.js, React, Node.js, Python, or PHP, with the architecture written down before implementation starts.

• Technical specification: and architecture document up front
• API design: and integration with your existing systems
• Automated test coverage: so the application stays stable as it grows
• Documentation: your team can work from without calling us

Technical SEO

Rankings are constrained by architecture before they're constrained by content. A site with broken canonicals, an unreadable crawl path, or JavaScript-dependent content that never gets indexed won't rank regardless of how good the writing is.

• Full technical audit: crawlability, indexation, canonicalisation, redirect chains, structured data, Core Web Vitals
• Log file analysis: what crawlers actually did, not what Search Console summarises
• Structured data implementation (JSON-LD): for the content types relevant to your business
• Site migrations: with redirect mapping and pre-launch validation, so a redesign doesn't cost you your rankings
• International SEO: hreflang, regional targeting, and the reciprocity rules people miss
• Ongoing monitoring: so a future deploy doesn't quietly break something that took months to earn

Answer Engine Optimisation (AEO)

A growing share of search now ends in an answer rather than a click. AI Overviews, ChatGPT, Perplexity, and Claude cite some sources and ignore others, and the mechanics only partly overlap with classical ranking.

We'll be plain about the state of this: less is documented here than in traditional SEO, and anyone promising guaranteed AI visibility is selling something they can't deliver. What we do is make your content structurally easy to retrieve, attribute, and cite, which is the part actually within your control.

• Content structure for extraction: self-contained answers, clear headings, factual density near the top
• Entity and authority clarity: unambiguous signals about what your organisation is and what it's credible on
• Structured data: selected for citation value rather than completeness
• AI crawler policy: which bots to allow, which to block, and the visibility tradeoff in each direction
• llms.txt implementation: where it's supported, with honest framing of its current status
• Baseline measurement: of AI search visibility, with the limits of the available methods stated up front

Content

Technical content written by people who understand the subject. Most agency content is a rewrite of the top three results; ours comes from implementation, with the measurements included.

• Content strategy: grounded in search intent research and gap analysis, not keyword volume alone
• Long-form technical writing: on your subject area
• Editing and technical review: of your team's existing drafts
• Content architecture: hub structures, internal linking, and topical coverage that holds together

DevOps

A fast, accessible site that can't be safely updated isn't finished. We set up infrastructure and deployment so releases are boring.

• CI/CD pipelines: with automated testing and performance budgets enforced in CI
• Infrastructure-as-code: documented and reproducible, not a snowflake one person understands
• Monitoring and alerting: for uptime, performance regressions, and security
• Staging that mirrors production: so 'it worked on staging' means something