Internal linking
type: TechArticle
description: Links from one page on a site to another. The strongest signal you control for telling crawlers and AI agents what a page is about and how important it is.
language: en
is part of: Web Specification Studio
author: Web Specification Studio
publisher: Web Specification Studio
license: https://creativecommons.org/licenses/by/4.0/
date modified: 2026-07-09T00:00:00.000Z
citation: Yoast — Internal linking for SEO
  type: CreativeWork
  publisher: Yoast
citation: Google — Links and link building
  type: CreativeWork
  publisher: Google Search Central
citation: Google — Qualify your outbound links
  type: CreativeWork
  publisher: Google Search Central
citation: MDN — Creating hyperlinks
  type: CreativeWork
  publisher: MDN

Web Specification Studio
type: WebSite

Web Specification Studio
type: Organization

breadcrumb
type: BreadcrumbList
item list element: Home
  type: ListItem
  position: 1
  item: https://webspecification.com/
item list element: Spec
  type: ListItem
  position: 2
  item: https://webspecification.com/spec/
item list element: SEO
  type: ListItem
  position: 3
  item: https://webspecification.com/spec/seo/
item list element: Internal linking
  type: ListItem
  position: 4
  item: https://webspecification.com/spec/seo/internal-linking/