---
title: "Privacy policy"
category: privacy
status: required
url: https://webspecification.com/spec/privacy/privacy-policy/
updated: "2026-05-29T09:13:20.000Z"
sources:
  - title: "GDPR Articles 13 and 14 — Information to be provided"
    url: "https://gdpr-info.eu/art-13-gdpr/"
    publisher: "EU GDPR"
  - title: "ICO — Right to be informed"
    url: "https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/the-right-to-be-informed/"
    publisher: "ICO"
  - title: "EDPB Guidelines on Transparency under Regulation 2016/679"
    url: "https://www.edpb.europa.eu/our-work-tools/our-documents/guidelines/transparency_en"
    publisher: "EDPB"
source_repo: undefined
licence: CC-BY-4.0
---

# Privacy policy

> A privacy policy tells visitors what personal data you collect, why, on what legal basis, who you share it with, how long you keep it, and what rights they have.

## What it is

A privacy policy is the public document that explains how your website handles personal data. Under the GDPR it satisfies the transparency obligations of Articles 13 and 14 — the right of the data subject to be informed about processing. Similar laws exist in the UK (UK GDPR), California (CCPA/CPRA), Brazil (LGPD), and most other jurisdictions.

It is not a disclaimer. It is a binding statement of practice.

## Why it matters

If you collect any personal data — names, email addresses, IP addresses, cookies tied to a user, form submissions — you owe the visitor an accurate description of what happens to it. Regulators treat a missing, vague, or out-of-date policy as a transparency failure on its own, even before they look at what you actually do with the data.

A clear policy also reduces support load. Most "what do you do with my data?" questions disappear when there is a page to point at.

## How to implement

A privacy policy should disclose, at minimum:

- **Identity of the controller**, including a postal address and a contact for privacy questions. If you have a Data Protection Officer, name them.
- **Categories of personal data** you process — account data, usage data, payment data, contact data, technical identifiers like IP addresses.
- **Purposes** for each category — running the service, billing, marketing, analytics, security, legal compliance.
- **Lawful basis** under GDPR Article 6 for each purpose: consent, contract, legal obligation, vital interests, public task, or legitimate interests. If you rely on legitimate interests, say what they are.
- **Recipients and processors** — payment providers, hosting, email, analytics, customer support tools. List by name or category, and indicate transfers outside the EU/UK with the safeguard used (SCCs, adequacy decision).
- **Retention periods** for each category, or the criteria used to determine them.
- **Rights** — access, rectification, erasure, restriction, portability, objection, and the right to lodge a complaint with a supervisory authority.
- **Cookies and tracking**, either inline or by linking to a separate cookie notice.
- **A "last updated" date** that is visible at the top of the page.

Link to the policy from the footer of every page. Do not put it behind a login.

## Common mistakes

- Copy-pasted boilerplate that mentions practices you do not have, or omits ones you do.
- A single "we may share data with partners" line that names no one.
- No retention information at all.
- Hiding the policy in the terms of service.
- Updating the document without changing the date — or changing the date without telling existing users.