Localised page metadata
type: TechArticle
description: Translate every visible string in the head and in structured data — title, meta description, Open Graph fields, JSON-LD names and descriptions, image alt text — not just the body. A localised body with English metadata is a half-translation.
language: en
is part of: Web Specification Studio
author: Web Specification Studio
publisher: Web Specification Studio
license: https://creativecommons.org/licenses/by/4.0/
date modified: 2026-05-29T18:54:03.000Z
citation: Google Search Central — Tell Google about localized versions
  type: CreativeWork
  publisher: Google Search Central
citation: schema.org — inLanguage
  type: CreativeWork
  publisher: schema.org
citation: Open Graph protocol
  type: CreativeWork
  publisher: ogp.me
citation: W3C — Internationalization Quick Tips for the Web
  type: CreativeWork
  publisher: W3C

Web Specification Studio
type: WebSite

Web Specification Studio
type: Organization

breadcrumb
type: BreadcrumbList
item list element: Home
  type: ListItem
  position: 1
  item: https://webspecification.com/
item list element: Spec
  type: ListItem
  position: 2
  item: https://webspecification.com/spec/
item list element: Internationalisation
  type: ListItem
  position: 3
  item: https://webspecification.com/spec/i18n/
item list element: Localised page metadata
  type: ListItem
  position: 4
  item: https://webspecification.com/spec/i18n/localised-metadata/